After a decade working at the largest residential real estate firms in Manhattan, Owen Boller has broken from the pack to lead a new mission — one driven by a personal commitment to bring greater transparency, integrity, and leverage to homeowners navigating a marketplace shaped by mixed motives and institutional power. Today’s real estate landscape is dominated by billion-dollar players like SoftBank-funded Compass and the Anywhere Real Estate Group, along with venture-backed platforms and lobbying giants like Zillow and NAR. These organizations, while massive in scale, often prioritize agent recruitment and corporate earnings over seller outcomes. Owen has witnessed firsthand how traditional firms adopt a “broker-first” strategy, spending staggering sums to acquire top-producing agents in the pursuit of revenue growth — a model where polished templates and plug-and-play presentations take precedence over personalized strategy and meaningful representation.

With the launch of Boller Properties, Owen is redefining the crucial advisory role. He rejects the transactional, agent-driven mindset that reduces sellers to line items and agents to interchangeable parts. For Owen, representation is deeply personal — a relationship built on trust, discretion, and timing. Sellers working with Boller Properties can choose to list publicly or discreetly within an exclusive global network, ensuring their property is only marketed when the time and price are right. Backed by a decade of high-level industry experience and a worldwide rolodex that spans five continents, Owen offers clients the reach of a major firm with the care of a private advisor. As a visionary for the future of real estate, he is also developing a tech-driven platform that will empower homeowners to understand their property’s true value, access vetted experts on demand, and navigate the selling process with unprecedented control and clarity.